John writes that this is from a coffee tasting session at Paramount Coffee in Lansing. The man on the right is his grandfather, Lawrence B. Weingarten, one of the founders of Paramount. He got this history from a previous version of the Paramount Coffee web site:
In 1935, during the height of the great depression, two established coffee salesmen decided to take a chance. They left their jobs in Chicago and ventured up I-94 to Lansing, Mich., to start their own company. They chose Lansing as they felt it was the ideal location for their new challenge. So on Aug. 14, 1935 the two friends scraped together every penny they had and went after their lifelong dream. What they lacked in money, they more than made up for in enthusiasm and energy. Paramount Coffee Company was born.