DIVISION is planned to be the first feature-length film entirely filtered through Instagram. The story is inspired by local folklore from Traverse City and the nearby Old Mission Peninsula and begins when a young man embarks on a journey to cure his girlfriend’s writer’s block. Chaos ensues, sending the couple into questioning what is real and what isn’t. The real truth, or at least part of it, has been recorded by the couple and their friends.
As for processing the entire film through the popular photo-sharing site Instagram, Producer Cat Muncey explains their motivation:
Back when the photo app rolled out video capabilities in June, I got the idea to do a feature through it. First, it was unconquered territory and hadn’t been done before. Second, I thought it would be an interesting way to present a character’s story. Most everything people share through social media is self-edited, so you only see what they want you to view. There’s more to everyone’s story than what they are willing to share, and I think the use of social media makes is a compelling element within a suspense movie.
There’s been a lot of interest in the film locally. We are featuring small businesses and their goods throughout the film and focusing on sourcing local talent. It’s been kind of neat running into people around town talking about the project or recognizing me from our Kickstarter or social media. We’ve also gotten some nice media coverage around town and even on digitaltrends.com.
Really, the biggest aim of this project was to create a community experience. We are still looking for additional extras and filling in the blanks with some locations and we would love to have additional support from local people. If anyone is interested, they can find out more at our Facebook page or contact me.
They have just 3 days left to raise $3000 and complete their Kickstarter goal. Head over to Kickstarter to learn more about the project, see their video appeal, learn more about the Instagram processing and help them out!
More Michigan movies on Michigan in Pictures.