Faygo founding Feigenson brothers with their first truck

Founders of Feigenson Bros. Bottling Works  Faygo

Founders of Feigenson Bros. Bottling Works, photo by Faygo A-1 History

Tomorrow (November 4th) is the 107th birthday of Detroit-based Faygo. The Encyclopedia Of Detroit entry for Faygo Pop at the Detroit Historical Society says:

In 1907, Russian immigrant brothers and bakers, Ben and Perry Feigenson, began playing around with the idea of creating soft drinks based on their frosting flavors. They bottled their soda – which they called “pop” because of the sound it made when the lid was removed – in fruit punch, strawberry and grape flavors at a factory on Pingree Street. They sold their soda pop from their horse-drawn wagon the day after it was made.

Soon, the brothers developed the Feigenson Brothers Bottling Works, but they changed the name to Faygo in 1921 because “Feigenson” was too long to fit on the labels. They moved their growing bottle works to Gratiot Avenue in 1935, which is still used today to create Faygo pop.

The brothers ran Faygo until the mid-1940s, when they gave the company to their sons. Faygo was sold only in Detroit and Michigan until the late 1950s because it had a limited shelf life. At that time, company-hired chemists determined that impurities in the water prevented the pop from staying carbonated. The company then developed a water filtering system that stretched the shelf life to more than a year.

Faygo became popular outside of Michigan in the late 1960s when the company began advertising during televised Detroit Tigers games. Today, Faygo, which comes in over 30 flavors, is sold in many states east of the Mississippi River.

In 1987, the Feigenson family sold the Faygo company to National Beverage Company which is based in Florida. National Beverage, which also owns Shasta, kept the Detroit bottling works and the company’s employees. Many have worked for Faygo for over 30 years.

Today, the most popular Faygo flavor remains one of the earliest the Feigenson brothers developed: Redpop.

Click through for a couple fun items in their collection and also check out Faygo’s history page for a nice timeline.

The Faygo A-1 History page on Facebook shared this photo – view it photo bigger and see many more Faygo photos at Faygo A-1 History.

4 thoughts on “Faygo founding Feigenson brothers with their first truck

  1. The picture your looking at is from my original photo and I am Faygo A-1 History I wish you would have used the history part from my page being the source of information you used is total historical B.S….. I have taken 1000s of hours researching the history of Faygo just to have you use rehashed Wikipedia information! Thanks a lot!

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    1. You’re being kind of a jerk, Steven. You asked me repeatedly to feature you on Michigan in Pictures and I did. I pulled the history of Faygo from the Detroit Historical Society. I didn’t see anything that detailed from you, and in any case, the DHS are a reputable and well-researched source.

      If you had more detailed information, it would have been great to share it when I told you what photo I was going to feature two weeks ago.

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  2. Reblogged this on The Three R's Blog and commented:
    Have you ever enjoyed the multi-flavors of Faygo pop? Which is your favorite? I always enjoyed the rootbeer and can remember having rootbeer floats using Faygo pop. But did you know Faygo had its origin in Detroit, Michigan with a couple of Russian immigrants? On this archive day, it’s good to know our “local” history too. Here’s “the rest of the story” as featured on “Michigan in Pictures” two days ago – the 107th birthday of Faygo!

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