I flagged today’s photo a while back as one to feature on Michigan in Pictures. Cory shared it in 2010 with the tagline of the very successful Chrysler ad “Imported from Detroit”. You may remember that ad featured Detroit’s own Eminem along with scenes of the city at work. This morning I shared “Anthem of Us” directed by Stephen McGee. It’s a powerful short film about Detroit featuring hip hop artist Big Sean talking about his city along with beautiful footage of the Motor City at work.
The film is presented by Bedrock, a commercial real estate company focusing on the Midwest’s urban cores, and we will likely see more and more features like this as brands forsake traditional and increasingly ineffective media channels for direct, social media connection with their audiences. I want to stress that it doesn’t seem at all like a re-hash or rip-off of the Chrysler ad, and in my opinion it does a better job of capturing the city as it goes about its business.
…and here’s that Imported from Detroit commercial just in case you were wanting it.