Automotive Old Guard Leading the Race to the Future

Autonomous Fusion Hybrid research vehicle in Dearborn, courtesy Ford Motor Co

While Uber, Tesla & Google are getting most of the ink, WIRED magazine’s article Detroit Is Stomping Silicon Valley in the Self-Driving Car Race says:

IF YOU’RE BETTING on Silicon Valley stars like Google, Tesla, and Uber to free you from your horrorshow commute with autonomous driving technology, don’t. That’s the key takeaway from a new report that finds Ford—yes, the Detroit-based, 113-year-old giant—is winning the race to build the self-driving car, with General Motors running a close second. Renault-Nissan, Daimler, and Volkswagen round out the top five. Meanwhile, Waymo—aka Google’s driverless car effort—sits in sixth place, with Tesla in twelfth. Uber languishes in sixteenth, behind Honda and barely ahead of startup Nutonomy and China’s Baidu.

That may sound all kinds of wrong to anyone who has seen Uber, Waymo, and Tesla flaunt their tech, and regards Detroit’s old guard as ill-prepared for the robotic future. But it’s the state of the race according to Navigant Research, whose newly released “leaderboard” report ranks these players not just on their ability to make a car drive itself, but on their ability to bring that car to the mass market.

Ford and GM both score in the low to mid 80s on the technology front; it’s their old-school skills that float them to first and second place. They’ve each spent more than a century developing, testing, producing, marketing, distributing, and selling cars. Plus, each has made strategic moves to bolster weak points. Ford just dumped a billion dollars into an artificial intelligence outfit. It acquired ride-sharing service Chariot and invested in Velodyne, a company producing lidar, the laser scanning tech many argue is necessary for self-driving cars. GM scooped up self-driving expertise via a startup called Cruise, and partnered with Lyft to put the eventual result on the road.

Lots more in a great article from WIRED!

View the photo of an autonomous Ford Fusion hybrid bigger on Ford’s website.

More cars & autos on Michigan in Pictures.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s