Remembering Better Made’s Salvatore Cipriano

Better Made Potato Chips - A Detroit Tradition by Derek Farr

Better Made Potato Chips – A Detroit Tradition by Derek Farr

The Freep reports that Better Made Snack Foods CEO Salvatore (Sam) Cipriano passed away yesterday:

Salvatore “Sam” Cipriano with sister Cathy Gusmano
Salvatore Cipriano with sister Cathy Gusmano

He was the second generation to lead Better Made, and the family-owned Detroit potato chip company said he took the business to new heights. Even amid the pandemic, Better Made has been rolling out new flavors.

“He was loved by everyone at Better Made and those that knew him,” said his sister, Cathy Gusmano, chairwoman of the snack food company’s board, adding he “will be missed tremendously.”

…”Our family has always taken pride in how we make our products with quality being paramount,” Cipriano said at the time. “From our humble beginnings when Detroit had over 20 potato chip manufacturers, we’ve tried to make the best product possible, and that hard work paid off as we’re the last one standing.”

Better Made started in 1930 as the Cross and Peters Co., named after the founders, Cross Moceri and Peter Cipriano (Salvatore’s father), but incorporated a few years later to reflect the goal that the two men had set: To make a better potato chip.

More at the Freep & be sure to check out Better Made’s Instagram where I got this nice photo of Sam & Cathy.

Derek took this photo of Better Made’s Detroit factory & store. See lots more awesome pics in his Detroit Gallery on Flickr.

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