MSU launches EverGreen student-athlete marketing

MSU vs Wisconsin by Matt Hallowell

MSU vs Wisconsin by Matt Hallowell

The State News has a feature on their new EverGreen image & likeness program to inform student-athletes about building a personal brand, making informed decisions and positioning themselves to maximize their earning power:

“Our goal is to provide our student-athletes the tools for success — on the field of competition, inside the classroom and beyond MSU,” Michigan State Vice President and Director of Athletics Bill Beekman said in the press release. “Name, image and likeness legislation will offer new opportunities for our student-athletes and EverGreen will prepare and position them for these changes.”

…This is the first action by Michigan State to help its athletes profit while competing in college. The road opened up after the state of Michigan passed legislation in Dec. 2020 allowing athletes to profit off their name, image and likeness and the Supreme Court ruling this week that struck down parts of NCAA’s amateurism restrictions for student-athletes.

Matt shared this photo of MSU standout & NBA champion Draymond Green back in 2011. See more in his Sports Portfolio gallery on Flickr.

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Twice as Sweet: Michigan & Michigan State both make the Sweet Sixteen!

Tim Hardaway Jr. Oop vs. MSU

Tim Hardaway Jr. Oop vs. MSU, photo by Robbie Small

USA Today notes that Michigan and Michigan State have combined to make hoops history this year:

For the first time in the 75-year history of the NCAA tournament Michigan and Michigan State have advanced to the Sweet 16.

The Big Ten’s Wolverines and Spartans earned their tickets right in their backyard, in dominating fashion, in a supercharged atmosphere Saturday at the Palace.

Michigan, just 36 miles from its Ann Arbor campus, started the celebration, dissecting Virginia Commonwealth’s vaunted press 78-53 in the opener.

Michigan State, 81 miles from East Lansing, made it a historic day, slamming the front door on Memphis 70-48.

They were also the first two teams into the Sweet Sixteen. Michigan will face #1 seed Kansas on Friday while MSU squares off against #2 Duke.

Robbie took this shot at a March 3rd meeting between Michigan and Michigan State in which the Wolverines eked out a 57-56 win thanks to a game-saving steal & slam by Trey Burke. (click that link for Robbie’s photo) Check this out background bigtacular or view a great gallery from the game at  robbiesmallphotography.com!

More basketball on Michigan in Pictures.