Pure Michigan launches “Winter 360” Tourism Initiative

Pure Michigan announced an exciting new tourism initiative called Winter 360 today. Spokeswoman April Phule explained:

“We all know that ice cave tourism has been really a big deal for Michigan these past few winters, but of course as soon as it melts all those ice loving tourists head to places like Siberia, the Yukon and Pellston. Pure Michigan is focused on bringing as many people as possible to the state, so our staff decided to think outside the box.

We talked with the folks at Boeing and they are loaning us a fleet of six 757s that will be outfitted with 167 specially modified Frigidaire freezers. Each will generate approximately -87,000 BTUs, enough to blanket shorelines in ice while keeping the air at Michigan’s usual balmy summer temperatures. The planes will fly designated stretches of shoreline in Grand Haven, South Haven, Muskegon, Leelanau County, Saginaw Bay, Lake St. Clair and along Grand Island in the Upper Peninsula.

We’re calling it “Winter 360” and we expect it to add $37 million to Michigan’s economy this summer!

More as we learn it.